Most of us create blogs/website in order to earn money from it. There are many ways to earn money from a blog or website. The two most famous are Google AdSense and affiliate marketing. I have already posted about Google AdSense in my previous posts. In this post, we try to understand what is Affiliate Marketing and how we can boost up our blog’s income by using it effectively.
What is Affiliate Marketing?
Affiliate marketing is a marketing process where we can earn money in the form of commissions by promoting any company’s product or services. In simple terms, we earn commissions by referring or promoting other products on our websites. For example, if I run a health niche site and promoting a health product using an affiliate link, I will earn commissions when any user buys that product using the link that I provided on my website. Moreover, If the product/service is of subscription type, you can earn commissions as long as the user continues to use it(though it is not necessary that all affiliate programs provide this feature).
How does it work?
The working is simple. Promote other company’s product on your website and when users on your website buy that particular product using your affiliate link, you will earn money(commissions can vary depending on the company. Clickbank provides commissions up to 75% –READ MORE)
Adsense or affiliate – Which is better?
AdSense and Affiliate are the two most famous methods to earn money online. But which is better? Let us see some Advantages of using one over another.
1. The advantage of AdSense over Affiliate Marketing –
Adsense has a very big advantage over Affiliate Marketing which is that it is not very technical to use and you can easily earn money as long as you are getting sufficient traffic on your website. Users don’t have to buy anything for you to earn money. Its downside is that the money you earn from AdSense largely depends on factors like the country of target audiences, CPC(Cost per Click on ads), etc. Hence for 1000 pageviews, you might earn as low as 2 dollars(135 INR) or as high as 10 dollars(685 INR) whereas in affiliate marketing, the commissions are fixed and do not change with such factors.
2.The advantage of Affiliate Marketing over AdSense –
Affiliate marketing can even make you 100 dollars or even 1000 dollars a day even on low traffic. Generally, people make more money out of Affiliate Marketing than Google AdSense. Also, companies like Clickbank provides commissions up to 75 percent. The downside is that if you are not promoting relevant products on your website or somehow no visitor to your site is buying from your affiliate link, then you can turn broke! which is not the case with AdSense where a constant income is always ensured with sufficient traffic.
I suggest that a perfect balance between AdSense and Affiliate links can maximize your profit. Try to use 2 or 3 Ads rather than filling your site with ads and rest use affiliate links. In this way, you will be able to take advantage of both the services and make a living out of blogging!
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